Six Dimensions
What We Measure
Each plumber is scored across these categories. Points are weighted to reflect what matters most when hiring a licensed contractor in the Phoenix metro.
Reviews & Reputation
We aggregate ratings from Google, Yelp, and the BBB. Review volume, recency, and response patterns all factor in — not just the star average.
25 / 100
Credentials & Licensing
Arizona requires ROC licensing for all plumbing work. We verify active licensing, liability insurance, bonding, and workers' comp coverage.
20 / 100
Service Specialization
A general contractor who "also does plumbing" scores lower than a dedicated licensed plumber offering water heaters, leak detection, drain cleaning, and more.
15 / 100
Experience & Track Record
Years of operation, consistent business history, and staff qualifications. Newer companies aren't penalized heavily — strong credentials and reviews can offset limited history.
15 / 100
Profile Completeness
Professional website, photos, detailed service descriptions, verified contact info, and published business hours. Incomplete profiles suggest an inactive public presence.
10 / 100
Response & Availability
Plumbing emergencies don't wait for business hours. We check emergency services, 24/7 availability, multiple contact methods, and free estimate offerings.
15 / 100
Our Promise
Trust & Transparency
We built this grading system to serve Phoenix homeowners, not contractors' marketing budgets.
No Pay-to-Play
Grades are never influenced by advertising, payment, or business relationships. Every contractor earns their grade through real-world performance data alone.
Data-Driven
Scores are calculated automatically from publicly available data sources — Google Business Profiles, ROC licensing databases, BBB records, and industry registries.
Updated Regularly
Our data pipeline refreshes on a regular schedule. New reviews, licensing changes, and profile updates are reflected in grades automatically — not once a year.
For Contractors
How to Improve Your Grade
Your grade isn't permanent. Here's what moves the needle.
Add photos, detailed service descriptions, business hours, and respond to every review. This single action impacts Reviews, Profile Completeness, and Response dimensions simultaneously.
Maintain your ROC plumbing contractor license, renew certifications, and keep insurance and bonding active. Lapsed credentials drop your Licensing score immediately.
Respond professionally to both positive and negative reviews. A thoughtful response to a 1-star review tells potential customers more about your business than ten 5-star reviews with no reply.
Verified listings get a trust badge and let you update service details, contact information, and credentials directly. Claiming also helps us verify your information is accurate and complete.